Producing a quality Kickstarter project requires little more than computer access, a functioning camera, and some old-fashioned wit. A clear and dedicated passion for the idea you’re pitching doesn’t hurt either. Your video can be as simple as putting on your friendliest, more sincere smile, and telling the folks on the other side of the camera exactly what you want to do, but some projects can get so intensely artsy that they become more like contestants at Cannes than a fundraising campaign.
Be sure to get your main idea across before attempting Un Chien Andalou II, and follow these tips to ensure your project gets funded.
This how-to is written by John Flanagan, a Vermont-based freelancer whose Kickstarter idea to turn his apartment into a full-scale model of Pee-wee’s Playhouse was self-diffused shortly after conception.